The proper copying professional has struck again! The social network that made Meta successful, but which is now shunned by younger generations, will benefit from a breath of fresh air. Facebook in fact presented last weeka brand new video player,which provides better consistency in the application. Seeing the appearance of the latter, Internet users directly compared it to that of TikTok.
Meta has never hidden that sheopenly copied the competition. For her, this is the very essence of innovation. In the highly competitive world of mobile applications (all together), competitors iterate on top of each other on identical functionality, until they obtaina kind of generic standard that suits everyone. We have the impression that this is what is happening with short and medium video formats on social networks.
Reader Overview
© Meta – Facebook
As TechCrunch reports about the specifics of this new video player:
The upgraded player, which will launch for the first time in the United States and Canada, aims to streamline the experience of watching and sharing video content. But more importantly, it will display videos in vertical mode by default and will also allow Facebook to recommend the most relevant video to watch next, regardless of the video type: long, short or live.
© Meta – Facebook
It will also benefitnew orders, including one for full screen mode, as well asa cursor to navigate the video freely.
Why this reader
If Facebook took this initiative, it is not only to copy TikTok. The firm has in fact noticed achange in behavior of its usersregarding video consumption. It must therefore adapt accordingly.
© Meta – Facebook
This new player is also announced at the time whenTikTok risks being banned from the United States. If so, Facebook will be ready to welcome the social network's frenzied consumers, with a video playback interface that won't be foreign to them.
