Fires in Los Angeles: unprecedented measures taken by Apple to help victims

Fires have been devastating Los Angeles since Tuesday, January 8 due to prolonged drought, high temperatures and violent winds measured at more than 160 km/h. For the moment, the death toll is 10, reports the Los Angeles County medical examiner's department, and more than 130,000 people evacuated. As is often the case with this type of drama,Apple mobilizes to help relief workers and victims.

Apple delays Apple Card payments for Los Angeles fire victims

Tim Cook reacted quickly to the tragic situation in which Los Angeles found itself on his X account. On Tuesday, January 9, as the fires continued to ravage the Southern California city, Apple's general manager announced thatthe company will support the victims and the relief efforts.

«The devastation caused by the fires in Los Angeles is heartbreaking. Thank you to the incredible firefighters, first responders and everyone who helped for their heroic efforts. Apple will make a donation to support victims and recovery efforts on the ground.».

The devastation caused by the fires in Los Angeles is heartbreaking. Thank you to the incredible firefighters, first responders, and all those assisting for your heroic efforts. Apple will be donating to support the victims and recovery efforts on the ground.https://t.co/9ry0olSQFh

— Tim Cook (@tim_cook)January 9, 2025

In recent hours, Apple has informed Apple Card customers affected by the Los Angeles fires that theycould delay their payments without incurring interest.Only users whose place of residence is within the FEMA declared national disaster area are affected. Users can still register for the natural disaster assistance program to benefit from it.

Note that this January 9, all iPhone and Android smartphone owners received orders to evacuate by SMS from Los Angeles County. This was an error: a second message arrived 20 minutes later indicating that the order only concerns the Calabasas and Agoura Hills areas.Joe Biden has just described the fires as the most devastating in California history.