We have become accustomed to seeing Apple's competitors more or less gently making fun of the Cupertino company. But this Google ad is clearly not being clever by directly attacking the iPhone 15 which will be presented during thekeynotefrom September 12 that you can follow in our company. Concretely, the Tech giant is branding the Apple on the fact that its smartphones contain less and less significant new features.
In this clip, we can see an iPhone and a Pixel chatting together in a spa and relaxing. Tongues are then loosened, and the Apple smartphone confides:“Pixel, a spa day was the perfect idea with all these launch events coming up”. He deplores that the launches are“more and more difficult”.
Apple mocked for its lack of innovation
He adds: “Today, I feel like every time I turn around, phones like yours are doing things I can't do, like blurring old photos, answering unknown calls with AI and translating messages live… It’s exhausting. But I still have a few tricks up my sleeve.”
Unfortunately, the only new thing that the Cupertino company's phone is about to unveil is already known to the Pixel: the USB-C cable. This advert hits the mark because it repeats criticisms that we often hear about the lack of innovation on Apple smartphones in recent years.
After attacking its rival head-on, the Mountain View firm took the opportunity to announce its event which will be held on October 4 where it will present its new Pixel 8 range.
Remember that this is clearly not the first time that Apple's competitors have made advertisements to make fun of their rival. So, we talked about last yearwhat a Samsung clipwhich upset Apple fans and encouraged them to change their phones.
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By : Keleops AG
