This is marketing that is becoming a tradition on Samsung's side. The South Korean giant often gently mocks Apple in its advertisements. And that's exactly what the company has just done in a new thirty-second clip.
Samsung addresses a strong attack towards Apple
Called “On the fence”, which can be translated as “on the barrier”. This expression means to be undecided in English. However, Samsung, which never mentions Apple, asks the Cupertino company's customers to stop hesitating. We see a customer of the Apple brand who is about to move to Samsung.
Filled with humor, this clip shows us that the Apple user is held back by two fans of the company who are as if indoctrinated, and do not dare cross the redicond by going to see the competition.
The man then points out to them that Galaxy smartphones are foldable and equipped with excellent quality cameras. So why stay at Apple which has a lot of catching up to do, he asks? This is clearly the message that Samsung wants to send to Apple customers by focusing on comedy.
Behind this offbeat aspect, this clip also targets Apple right in the heart. We know that the Tech giant is considering the introduction of foldable phones but without knowing if it will go through with it. It could also start by unveiling a foldable iPad in order to test the market.
Remember that this is far from the first time that Samsung has targeted Apple in an advertisement. Sometimes the tackle is even more direct. We also remember that the South Korean company has already targeted the iPhone 14even before its release, and that she also joked aboutthe iPhone 11 and 11 Pro.
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By : Keleops AG
