The impact of a free week on the App Store: the example of Infinity Blade

Freebies
on the App Store are numerous and we offer you somea selection each
evening.

However, we can ask ourselvesthe impact that the passage can have
a free game for a weekas was the case with
Infinity Blade put forward by Apple as an application of
week.

9to5 Mac was interested in this showing that this important visibility
represents a tremendous boost:

Contrary to what one might think, the change from €0.89 to free
of Infinity Blade did not make the developers of the game lose money
game.

On the contrary, during this free week, Epic Game saw revenue
generated by its application increase thanks to in-app purchases offered in
the application as clearly shown in the graph below.

Over the same period, sales of Infinity Blade II increased on iPhone
and on iPad, making it climb from 179th to 44th place.

In conclusion, switching your game to free for a week can prove to be
a huge boost to revenues generated by two apps
present for several months on the App Store.

And if you haven't done so yet, hurry up and
download Infinity Blade, it's still free for a few
hours.