Although they are only improved versions of the iPhone 12 series (but with important new features like the 120 Hz screen on the Pro models), the models in the seriesiPhone 13are very popular. Unfortunately for Apple, while demand is high, it is having difficulty producing enough units to satisfy its customers.
Like many other companies, the Cupertino company is facing a shortage of components and disruptions linked to the pandemic. But the good news is that now the situation seems to be improving.
Shorter lead times, a sign of improvement
Apple says very little about its supply chain. However, the waiting times when ordering an iPhone on its website give you an idea of the situation.
And recently, these deadlines would have been shortened. In any case, this is what an article published by the Apple Insider site indicates, which relays a note that would have been written by a JP Morgan analyst. As Apple Insider explains, the bank has a tracker that closely monitors the evolution of waiting times, which allows it to estimate the situation in Apple's supply chain.
And according to the data collected, on average (the duration varies depending on the country), the waiting time for an ordered iPhone to be delivered would have been reduced. Today, we would have the shortest deadlines since the launch of the series.
For an iPhone 13, the wait would be, on average, two days today, while a week ago it was three days. And for Pro models, the deadline would have been reduced from 10 days to five days.
All this suggests that Apple is now a little more able to satisfy demand for its latest iPhones.
A situation that would have been catastrophic
In recent months, the media have continued to discuss the situation Apple is facing. Despite its expertise in logistics and its negotiating power with suppliers, the firm was not spared from the chip shortage.
Furthermore, in October, for the first time in ten years, Apple was forced to stop production of the iPhone. While they are normally running at full capacity during this period, the partners of the Cupertino firm would have been forced tostopper la productiondue to component shortages and energy problems in China.
Sources also indicate that September/October production may have been reduced by 20% compared to initial forecasts. And to mitigate this problem, Apple has decided to produce fewer iPads to reallocate certain components to the production of the iPhone.
People have already given up, will they wait for the iPhone 14?
At the moment, we do not know how this crisis will affect Apple's financial results. But according to a rumor, the firm has already warned its suppliers of a possible drop in demand. Indeed, because of the shortage and the long delays, some customers have finally decided not to buy a new iPhone.
They will perhaps wait for the iPhone 14 or theiPhone 14 Prowhich is already the subject of rumors. According to these, the Pro model would have a screen without a notch, but with an Android-style bubble for the front sensor. On the other hand, this model would have a 48 megapixel camera which will allow filming in 8K.
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By : Keleops AG
