Today, Elon Musk is one of the most powerful and richest entrepreneurs on the planet. He who was built in the aftermath of the year 2000 bug with his PayPal service has since become the boss of Tesla and SpaceX, two companies with very great potential, notablyon the stock market.
But the future has not always been so bright for the South African, who likes to recall in some of his tweets the dark hours of his electric car brand. He recently explained that Tesla might never have seen the light of day without a last-minute investor, who saved the project on Christmas Eve.
But that's not the only story the Tesla boss told about the brand's past. In a series of tweets, the entrepreneur declared this week that, in the darkest hours of his brand, he wanted to meet Tim Cook, the boss of Apple, to negotiate a takeover of Tesla by the Apple brand.
But the CEO of Apple would never have wanted to discuss with Elon Musk, leaving Tesla to have the history that we know today.
During the darkest days of the Model 3 program, I reached out to Tim Cook to discuss the possibility of Apple acquiring Tesla (for 1/10 of our current value). He refused to take the meeting.
— Elon Musk (@elonmusk)December 22, 2020
However, the idea of Tesla being bought by Apple is rather attractive. And Tim Cook had good reasons to pursue this takeover idea. Indeed, in his tweet Elon Musk speaks of a buyout at one tenth of the current value of Tesla, the brand was (in 2017 at the time of the buyout) not yet established and the name Tesla could very well have been 'to erase behind that of Apple, which would have benefited from this takeover to develop the Apple Car more quickly.
We now know that Apple is working on its autonomous electric vehicle project. But to enter the very closed world of automobiles, the Apple brand would seriously consider relying on the technical knowledge and infrastructure of a large already established manufacturer (in this regard, the name of Ford or BMW comes back regularly in rumors).
Tesla was surely too young a project at the time, the development of which would have been too costly for a brand like Apple which could not afford, on a media level, to have such a project fail.
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By : Keleops AG
