For a while now, we have known that Apple wants to expand the catalog of its streaming service by focusing on sport. This diversification could notably involve the signingby agreement with thePAC-12from 2024. This group manages university sports competitions across the country. The meetings are of a very good level and are very popular with viewers. This would therefore be a very good blow for Apple, although no agreement has yet been reached.
Apple is also banking on sports documentaries
To achieve Apple TV+'s objectives in this area, the company has just recruited James DeLorenzo. The latter directedthe sports division of Amazon Prime Video. He was also vice-president of Audible, a subsidiary of Jeff Bezos' firm specializing in audio books. We do not yet know precisely what his function will be, but such recruitment cannot be the result of chance.
In addition to these probable negotiations with the PAC-12, Apple TV + would also be interested in the rights of theNational Football Leaguein order to further diversify its catalog. The streaming service will also offera documentary seriesdedicated to exceptional champions. InGreatness Code, which will be broadcast from July 10, we will find very big names such as LeBron James, Tom Brady, and Usain Bolt. The opportunity to revisit with them the pivotal moments of their careers when everything could have changed.
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