The number of iPhones in circulation around the world is difficult to estimate, but Apple has just stated,the day after its last financial report for 2020, that the figure of one billion active iPhones worldwide had been exceeded. This historic figure can be explained by the great success of the latest addition, the iPhone 12, and in particular its “Pro” version. She is one of the biggest business success stories of this year 2020, having managed toput Apple's production line in great difficulty.
But according to Apple CEO Tim Cook, Apple's figures are historic in more than one way this quarter. Indeed, Apple earned more than $100 billion in a single quarter for the first time in its history.
Apple has also reached new milestones with its active device install base. Still according to Tim Cook, Apple's total install base is at an all-time high.
China in the main role of Apple's success story
Another great success at the end of 2020,the figures of the apple brand in China.Indeed, if the country has had a few complicated years with the United States, geopolitical differences do not seem to affect the love that the people of the Middle Kingdom have for the Apple.“We had two of the three best-selling smartphones in urban China”, Cook told Reuters in an interview, adding that many of the company's other products and services were also selling well.
Cook said Apple gained iPhone sales in China both from customers switching from rival Android devices and from existing customers upgrading devices, but said that“upgrades”have set a new record in the Asian country. If Apple's current results are at historic levels, the brand's analysts are already announcing the arrival of new products (iPad,AirPodsand MacBook Pro in particular), to meet everyone's needs.
