Analyst Mark Gurman from Bloomberg delivers his newsletter by email every week. The latest returns to the current rumor about the iPhone and a new payment system that Apple could offer users in the future:rental.
According to the journalist, financially, the Apple firm has everything to gain with such a system. High-end iPhones are expensive, easily exceeding $1,000 now. It would therefore be interesting for many potential buyers to turn to renting the machine, with a small amount to pay each month. Without having to sacrifice when purchasing.
Thus, similar to car leasing, the Californian firm would considerrent your iPhone for a few dozen euros per month over several years.
To illustrate his point, Mark Gurman describes the following examples:
- The iPhone 13 costs $799 across the Atlantic. Apple could rent it$35 per month for 3 years for example, and withdraw a total amount of $1,260
- The iPhone 13 Pro and 13 Pro Max could then be rented for $45 and $50 per month respectively
The analyst makes it clear: even if Apple positions itself below its predictions in terms of monthly costs, the profits earned would be much more interesting in the long term than what traditional sales provide.
Furthermore, as it would be a rental system,the user would not own the machine. This means that at the end of the rental contract, the iPhone must be returned to the Californian. Or a new contract is taken out, for a new smartphone or without changing it.
This rental system is obviously very questionable, for many reasons, including the most important in my eyes: the fact of never owning your iPhone. In addition, if these predictions from Gurman come true, Apple could inflate the price of its iPhones to make rental more attractive to the general public.
But it seems that we need to prepare for it. The Californian firm is in fact working on a new financial service, codenamed “break out”. The latter would allow it to no longer depend on other organizations, in particular for its Apple Card, but also for other of its services facilitating the purchase of its products, including the 0% credits that we know in France, or the possibility of delaying a payment.
Obviously, an iPhone rental system would go hand in hand with an even more independent Apple in terms of purchasing services (credits, reimbursements, interest, etc.).
Without forgetting that in the longer term, it would be logical for the brand's other devices, even more expensive than the iPhone, to also switch to such a rental system.
In the meantime, we regularly encourage you to turntowards reconditionedto find iPhones at more affordable prices and we try to offer you the best promotions on Apple products as often as possible. And if you are ever interested in paying over several years, you should know that in France, mobile operators offer offers that allow you to become the owner of an iPhone after several monthly payments (up to 36 for example). It's always better than a rental stricto sensu:
- Buy the iPhone 13 at RED by SFR: payment in 4x
- RED by SFR also offers the iPhone SE 3 with payment in 4x
- At SFR, the new iPhones are offered with subscription, at a reduced price and payment spread over two years
- Same at Bouygues Telecom: the iPhone must be paid in 24 monthly installments
What do you think of iPhone rental?
i-nfo.fr - Official iPhon.fr app
By : Keleops AG
Editor-in-chief for iPhon.fr. Pierre is like Indiana Jones, looking for the lost iOS trick. Also a long-time Mac user, Apple devices hold no secrets for him. Contact: pierre[a]iphon.fr.
