While Apple presented its latest range of connected watches as being carbon neutral, the European Union today contradicted these allegations, andaccuses the apple firm of greenwashing. European commissioners are also considering banning companies from using the carbon neutrality argument. This only in the case where it has beenfinanced and achieved through “carbon credits ». Which was the case for the Cupertino-based firm with its new watches.
Apple buys carbon neutrality of its watches
Do you know about the existence of carbon credits? These are sold to companies that pollute, in order to make up for the emissions they have caused. The income generated by the purchase of these credits isintended for ecological projects. In the case of Apple and its new generation of Watch for example, it appears that, despite the use of recycled materials to make it, itdoes not achieve carbon neutrality without credits.
The Apple company has not hidden it on its website:«Apple plans to cover residual emissions with high-quality carbon credits primarily from nature-based projects that remove carbon from the atmosphere..
The marketing argument of carbon neutrality will be regulated
The European Union plans to prohibit claims of carbon neutrality induced by the acquisition of credits, from 2026. The institution therefore does not wish to prohibit the argument to everyone, because there are of course products whose carbon neutrality is proven.
Furthermore, according to Niklas Kaskeala, who is the chairman of the board of directors ofCompensate Foundation(non-profit organization which works for the environment), carbon credits present«systematic defects". The money generated by the latter is in fact often used to plant trees, which will subsequently be transformed into paper, cardboard, or toilet paper.
The director general of the European Consumer Organization also told the Financial Times:«The EU's recent decision to ban carbon neutrality claims rightly eliminates the market for these false messages, and Apple Watches should be no exception..
Despitehis efforts for the planet, the Apple firm continues to be singled out.
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By : Keleops AG
