1 billion: the price of Safari's default search engine on iOS

Trials in the field of hi-tech
are not rare, far from it. Those who oppose Apple to Samsung have already been
the opportunity to discover interesting information delivered according to the
testimonies. But today, it is another confrontation that interests us,
he confrontsOracle et Google. Bloomberg was able to take
knowledge of the exchanges and these revealed information concerning the
Safari default search engine:

While Google and Apple are not necessarily two companies that
stand out for their common interests, particularly since the beginning
of Android. However, it has not escaped anyone's notice that the search engine by
default on iPhone and iPad is indeed that of Google.

This has been going on for years and there was no doubt, this is not happening
not without compensation. It is now possible to put a number on this
contract, Google paid for this privileged position1 billion
dollarsin 2014.

This probably corresponds to a fixed sum to which is addedand
percentage of revenuewhen a user clicks on one of the links
commercial offered by Google in the results pages. The percentage
donated is not known to date even if a figure of 34% was mentioned without
that we do not know exactly in which sense it applies.

Yahoo, Bing hadtried to take
this place of choice at Googleto become this search engine by
default, but had not succeeded, we can imagine that the financial aspect weighed
in the balance given the sums at stake.

For those who wish, it is possible to change the default engine
from Safari, via the settings, in the options related to Safari. Are then
offered by Yahoo, Microsoft's Bing and DuckduckGo.

Source

founder of the site. Computer engineer and Internet specialist where he has held various positions of responsibility, Laurent has been passionate about mobility since the arrival of "PDAs" in the 90s. Journalist for 4 years for the magazine Team Palmtops (Posse Presse) and author of several books on the iPad published by Pearson.