Tim Cook must have been over the moon yesterday. Indeed, April 18, 2023 was a very important day for the Californian firm since it was on this date that thefirst Apple Store located in India.
The store in question is located atmumbai, the largest city in the country.
The energy, creativity, and passion in Mumbai is incredible! We are so excited to open Apple BKC — our first store in India.pic.twitter.com/talx2ZQEMl
— Tim Cook (@tim_cook)April 18, 2023
India, a market worth gold
India is a market with very high growth potential for Apple. According to Bloomberg, the Cupertino company sold no less than $6 billion worth of hardware in the country over the last 12 months. Its revenues in the territory increased by 50% year over year. In addition, the huge Asian country is an investment-friendly land for Apple subcontractors. Several of them,dont Foxconn, have already started a transfer of their production lines from China.
In India, Apple already popular
Despite the absence of an Apple Store so far in India, the population is already familiar with the Apple brand. For several years now, Apple has been working to conquer emerging markets, notably with the help of more financially accessible iPhones, such as the iPhone SE.
© Apple
As an illustration of this attractiveness already well in place, a video which has already made the rounds on the internet. We see a man come to shake Tim Cook's hand, Mac under his arm. And not just any model, please! This is aMacintosh Classic, more than 30 years old now…
© Apple
Tim Cook didn't expect it, and his face shows it!
#WATCH| Apple CEO Tim Cook surprised at seeing a customer bring his old Macintosh Classic machine at the opening of India's first Apple store at Mumbai's BKCpic.twitter.com/MOY1PDk5Ug
— ANI (@ANI)April 18, 2023
Finally, as if the company had no more time to waste with the 2nd most populous country in the world, it will open a second store there tomorrow. And not just anywhere. In fact, it will be the turn of thecapital New Delhito host its Apple Store.
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By : Keleops AG
Editor-in-chief for iPhon.fr. Pierre is like Indiana Jones, looking for the lost iOS trick. Also a long-time Mac user, Apple devices hold no secrets for him. Contact: pierre[a]iphon.fr.
