Launched during the early stages of the coronavirus pandemic in2019, Apple TV+ has managed to find a place in the streaming industry despite a difficult context. The platform took advantage of thepower of Appleto resist the Covid-19 crisis, which has wreaked havoc in the sector.
After havingspent without countingin its original productions, the Apple firm now seems to be changing strategy. While she recentlydemanded cost reductionfor the next season of Severance and revised its cinematographic approach following failures at the box office, Bloomberg tells us today some news which
A new direction for Apple films?
According to a new report from Bloomberg, Apple will nowlicense some of its contentto other services, in exchange for remuneration. The objective? Make moreprofitablethe Apple TV+ economic model, by increasing the sales of its films and improving their visibility. The company hired an executive to handle this task.
Apple focuses on licensing its filmsother companies, such as foreign TV channels and stores where viewers can rent or buy them. For the moment, the Apple firm does not plan to license its original TV series to third parties.
This strategy is part of a desire to reduce Apple TV+'s losses and find greater success.Le PDG Tim Cookand the services manager Eddy Cue haveputs pressureon the Apple TV+ team to reduce costs.
The film division, in particular, has been under increased scrutiny of late. The theatrical release of Wolfs wascanceled at the last minute. Apple reportedly changed its strategy to minimize big-budget theatrical productions andturn more towards less expensive content, suitable for streaming.
Licensing is therefore now part of Cupertino's plans to reduce losses from its video streaming service. While this approach may seem innocuous, it reveals that Apple TV+ may face even more difficulty internationally than in the United States. Licensing films to foreign television networks could help strengthen Apple's brand while limiting losses. Apple explores as a reminderother ways to make your service profitable.
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By : Keleops AG
