Logitech buys Jaybird to strengthen its audio offering with wireless headsets

Logitech and Jaybird today announced the
redemption of the second by the first for the sum of50 million
dollars. Strategic acquisition, Logitech seems to sense acertain
general public interest in wireless headphones, specialty of
Jaybird, and would like to take advantage of it. It is true that we see the emergence of
more and more solutions of this type, we hadourselves
tested one of them from iCleverrecently. At the same time, important
rumors earlier this year saw
the jack disappear from the next iPhone. Without necessarily thinking of a
causal link, the democratization of Bluetooth wireless headphones falls to
pic :

Jaybird is an American manufacturer positioned in the listening sector
wireless nomads for several years now with products like the
headphonesX2particularly designed for athletes, who have taken
the succession ofFreedom SprintetJayBird X
in the range.

Logitech for its part is not present in the listening solutions segment
nomads. The only headphones sold by the Swiss manufacturer are
found on the side of the universesgaming and professional.

Accompanied by Jaybird, Logitech hopes to break into the headset market
portable audio and other accessories related to sound and music. It is
notably Jaybird's expertise in the field, but also its products which
pleased the Swiss manufacturer.

Jaybird, now alongside Ultimate Ears at Logitech, the association
of the three actually risksweigh heavily in the market
consumer sound and music products.

Source

Editor-in-chief for iPhon.fr. Pierre is like Indiana Jones, looking for the lost iOS trick. Also a long-time Mac user, Apple devices hold no secrets for him. Contact: pierre[a]iphon.fr.