The world leader in streaming series and films experienced a drop in its number of subscribers last year, and for the first time in 10 years. During this year, the firm lost nearly one million two hundred thousand users. From,she tries as best she can to get back on track. To do this, it notably launched a low-cost offer almost a year ago.
As a reminder,the latter amounts to €5.99, or 3 euros less than the cheapest subscription offered by the video streaming giant at the time. In exchange for this low price, users had to accept advertisements within the application, which sometimes can be intrusive. The other restriction with this subscription concerns the quality of the content. Indeed, even if there is no limitation regarding what it is possible to see, the subscription does not allow you to watch films and series in 1080p or 4K.
In addition to the ad-supported plan, Netflix has also ended (in theory) multi-home account sharing. This is so that users cannot share their account outside of their home. Which previously penalized Netflix, because many people took the opportunity to divide the subscription price by 3, or even by 4.
Despite these changes, the company, which according to the latest reports has more than 238 million paying users, does not seem satisfied. And for good reason, the New York Times reports that sheexpected to increase prices soon. But is this really related to the meteoric drop in subscribers that it experienced in 2022?
Hollywood actors demonstrate
Netflix does not seem to be the only platform of its type to want to increase the price of its subscriptions. Disney+ also did this recently, and it is likely that others will follow given the situation with Hollywood actors and screenwriters.
The latter demonstrate becausethey want to get better pay, especially from streaming giants. They also want to be paiddepending on the career of the films on the platforms, which seems pretty consistent. It is normal for actors to receive more money if a film or series has been a great success. The subject of regulating artificial intelligence is also at the heart of the debate during the demonstrations. We hope that these demands will be heard.
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By : Keleops AG
