This is very bad news for Netflix. The streaming platform announced on Tuesday that it had lost 970,000 users between the end of March and the end of June. Reed Hastings' firm is nevertheless delighted to have limited the damage, even though it was rather counting on 2 million departures. However, after the 200,000 subscribers soared during the first quarter, it is starting to become a bad habit.
Netflix's cheaper offer becomes clearer
To relaunch itself, Netflix has notably decided to put an end to account sharing. Concretely, this means the end of a very widespread and until now tolerated practice, where a subscriber gives access to the platform to a person who does not live at home.
While the service has already startedto test the end of account sharingin Chile, Costa Rica and Peru for several months, the testing zone has just been extended to Argentina, El Salvador, Guatemala, Honduras, and the Dominican Republic. On site, residents can still share their accounts in exchange for an additional cost of a few euros.
Netflix is also working ona cheaper offer that will be financed by advertising. To work on this formula, the streaming giant teamed up with Microsoft last week. This low-cost subscription should be available in early 2023, according to company executives, but only in certain countries. We have also learned that this package will not be as complete, although most of the programs will logically be offered.
For your part, would you be interested in a cheaper Netflix subscription financed by advertising? Tell us in the comments.
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By : Keleops AG
