The Apple TV is part of the "Other" category
of the revenues of the Cupertino firm, which generated 5% of Apple's revenues
for the 2016 fiscal year. Howeversales
Apple TV prices continued to declinethroughout 2016.
In order to make it more attractive and develop the content offering
for tvOS, the iPhone maker has just hiredTimothy D.
Twerdahl, formerlydirector of the business side
d’Amazon Fire TVsince 2013.
Timothy D. Twerdahl who also worked atNetflix et
Yearbefore Amazon, gomanage Apple's activities
TVwith the aim of expanding the quality and quantity of content
offered on the home TV box.
His predecessor as head of the Apple TV business, Pete Distad, was
transferred to another position in the same branch, in a managerial position,
alongside Eddy Cue,negotiation of partnerships with
chainswith the aim of obtaining broadcasting rights on different
contents.
The new head of the business side of Apple TV will have to be held accountable
to Greg Joswiak, the vice president in charge of marketing for the iPhone.
Apple hopes that Timothy D. Twerdahl, based on his past experience in this
sector of activity, will help to boost and develop the content offering for
the Apple TV, the development of the catalog is currently at a standstill
following several failed negotiations with major chains.
i-nfo.fr - Official iPhon.fr app
By : Keleops AG
Deputy editor-in-chief, also known under the pseudonym Teza. Former video games journalist, who has been immersed in tech and Apple products since his very first iPhone 3GS in 2009. He has since worked for several American tech sites and now for iPhon.fr. Incidentally YouTuber and Apple product specialist on the MobileAddict channel. To contact me: maxime[a]iphon.fr
