L’Apple TV2017 is off to a bad start,
with market analysis figures that have just been released. In the field
of connected TV, market share is declining for TV boxes
from Apple, since fall 2016, while competitors like the Chromecast
from Google or Roku continue to attract more and more users
across the Atlantic. What could save Apple TV in 2017?
The data comes from the firmeMarketer, which happened
concentrated, within the framework of this study, on American territory. At
third quarter 2016, Apple TV represented12.5% share of
walk. This was 0.6 points better than in the last quarter of 2016 (11.9
%).
Year over year, Apple TV is also down despite a
renewal in version 4 in 2015. The box retained 13.5% share of
market in 2014 and 12.6 in 2015.
It’s Google that’s having fun with itsChromecast, which is at 19.9% of
market share in the last quarter of 2016, which is better by 1.5 points per
compared to the previous quarter and 3.7 points compared to the year
from before.
Year, another similar, less well-known alternative to
by us, is also in constant progress, to arrive in second
position behind Google with 18.2% market share.
Apple must react in 2017 so as not to see its Apple TV continue to
sink, especially since Amazon is also on the scene with its
Fire TV Stickavailable in Europe in Germany and
United Kingdom, but not yet in France.
Perhaps a price reduction to consider, when the alternatives, even if
armed with less provided functionalities, do the essentials expected by the
consumer for 2 to 6 times month expensive…
Or should Tim Cook's firm strengthen tvOS and accelerate the
pace of updates by providing applications capable of
make the difference over competitors.
Also read:
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By : Keleops AG
Editor-in-chief for iPhon.fr. Pierre is like Indiana Jones, looking for the lost iOS trick. Also a long-time Mac user, Apple devices hold no secrets for him. Contact: pierre[a]iphon.fr.
