Definitely, Donald Trump's decision to imposeexorbitant customs dutiesFor most countries of the globe causes chain reactions. This is particularly the case for Apple, whose action has seriously dropped in the last three sessions. And for good reason, investors fear in particular that the company, includingiPhoneMainly made in China, does not undergo these increases in prices.
Darkened customers
American customers of the Cupertino firm also seem to prepare for the worst. We have learned that consumersworried about an increase in prices rushed in the boutiques of the apple brandThroughout the last weekend.
Quoted byMacobserver, an employee has stores"Invaded by panic people who buy phones". The latter also request information on a potential price increase. Apple did not give any guidelines to respond to these concerns. The phenomenon is all the more unexpected since it is generally a very hollow period in the year with usually very modest sales.
This frenzy has notably seized the famous tech giant boutique located on the fifth avenue in New York. A tourist from Buenos Aires told our colleagues that he bought an iPhone 15 for his sister as soon as possible after hearing a possible price increase due to customs duties. Many people present this Monday afternoon also seemed to have come for this reason.
Faced with this major risk,Apple anticipated the threat by reconstructing its stocksAnd by rethinking its production strategy. The idea is to make more devices in countries like India or Vietnam which will be less struck by the increase in customs duties than China is.
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Equal: AG Tescience
