A few days ago Apple organized a summit on artificial intelligence. Topic of the moment with the emergence of ChatGPT or Bard from Google, the Apple brand wanted to discuss these innovations internally. In this major conference organized from the Steve Jobs Theater inl’Apple Park, it was mainly the head of artificial intelligence at Apple who spoke.
According to Bloomberg journalist Mark Gurman, there was no specific announcement. Apple particularly talked about its own solutions, such as Siri. The Cupertino company assured its employees that they were“the technological avant-garde”.Apart from these vague congratulations, Apple seems to have remained very discreet about its own progress.
The apple brand obviously does not plan to compete with ChatGPT or Bard. This meeting, organized by the brand every year, is closely followed by analysts who generally do not expect any major announcements. According to Gurman it will be interesting to follow the functionalities presented by Apple duringthe next WWDC in June.
Apple: artificial intelligence is already everywhere
Apple could take the opportunity to launch several options using artificial intelligence, notably with iOS 17, the new operating system for iPhone. In addition to Siri, Apple uses a lot of machine learning solutions to learn from the user's habits and thus offer them the solution they want in one gesture.
On this point the apple brand is in fact ahead of the rest of the competition. When it comes to the pure development of artificial intelligence, things are much more complicated. Apple is well ahead of Google and Amazon with their Google Home and Alexa connected speakers.
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By : Keleops AG
