Apple is betting a lot on augmented reality. The Apple brand should notably market the Vision Pro within a few weeks, the first mixed reality headset in its history. In order to improve the services that will be included in the device, Apple uses all the data at its disposal, including those that it may collectwhen using Apple Maps.
With such a popular application, a huge database opens up to Apple. When users switch to “immersive walking” view, allowing directions to fit into the real-life setting on your screen, the data is collected and sent to Apple for use in development of augmented reality.
In a speech on the subject, the Apple brand explains that this data is not readable by a person and that it does not concern moving objects but only buildings and “recurring fixed points” which can be used benchmark forthe design of augmented reality.
In its statement Apple explains that the Maps application uses the machine learning capabilities of the iPhone to compare the feature points already present in the Apple database to the real information collected second by second by the iPhone during your use of the application.
Anonymous data
Apple specifies that this data is anonymous and encrypted. It is impossible to find the person behind this information. Apple adds “noise” to this data by taking into account the movement of pedestrians on sidewalks, cars on the roadway, and other elements that can distort reference point position calculations.
Apple nevertheless leaves the choice to the user who can deactivate data sharing with Apple at any time. To do this, you must go to the settings of your iPhone and then deactivate the option.“improve location accuracy in augmented reality.”
i-nfo.fr - Official iPhon.fr app
By : Keleops AG
