After twenty years spent analyzing and following Apple's news,John GruberofDaring FireballA solid reputation has been carved out for its expertise on the company. His latest vitriol blog post on the tech giant does not clearly go unnoticed.
His title immediately marks the spirits: "Something does not turn round in Cupertino ”. He thus estimates that the credibility of the apple brand has been started by recent launch reports onArtificial intelligence.
A big mistake on the part of Apple
Of course, society has no concern to be done in the short term, and it is probably one of the most profitable worldwide. That said, these recent procrastination is not a very good sign in the longer term, according to him.
And the latter to explain about the advertisements of the company duringWWDC 2024On Siri:
The fiasco does not reside in Apple's delay on AI. It is not in the fact that Apple had to announce an embarrassing delay on the promised features last week. These are problems, not fiascos, and the problems arise. (…) The fiasco lies in the fact that Apple presented a story that was not true, a story that some within the company certainly understood as false, and that they have established their strategy on this basis.
He adds on this subject:"What Apple has shown the next" personalized Siri "to WWDC was not a demo. It was a concept video. The conceptual videos are bogus, and the sign of a company in disarray, even in crisis. »»
According to John Gruber, it may already be too late and the corporate culture is changed over time:
Tim Cook should have already organized a meeting of this type to approach and rectify the problem of Siri and Apple Intelligence. If such a meeting has not yet taken place or does not take place soon, then I fear that it is not the end of his speech. The adventure is over. When mediocrity, excuses and nonsense settle in, they take over. A culture of excellence, responsibility and integrity cannot tolerate acceptance of these three elements and will quickly collapse with the acceptance of the three.
An opinion which has the merit of being decided and which does not brush in the hair of the Cupertino firm.
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Equal: AG Tescience
