Buy or attack Sonos: the dilemma for Apple

It's impossible to forget the iPod, the digital music player launched by Apple in 2001. Today, the device is obviously obsolete given the astonishing capabilities of our smartphones. However, nostalgia still pushed a developer to create a web version ofl’iPod classic capable de supporter Spotify et Apple Music. The Cupertino company should not pursue it, even though the idea has crossed its mindwhen Sonos was inspired by its touch wheel…

Sonos could have belonged to Apple… or become its victim

In an article titled “What's next for Sonos?», published by The Information, journalist Nick Wingfield tells a funny story concerning the American company and Apple. He explains that several years ago,an Apple executive named Tony Fadell beggedthe legendary Steve Jobsto buy Sonos.

For what ? Simply because the Santa Barbara-based company was about to release a speaker with a wireless controller featuringAn iPod-like scroll wheel for data entry.Tony Fadell wanted to stem the evolution of Sonos with a takeover by Apple.

However, Steve Jobs had another battle plan:sue Sonos over its new device.In the end, Apple just had to wait for Sonos to sabotage itself. The company rolled out a half-finished mobile app alongside its speaker, causing all sorts of problems for consumers. Sonos has managed to recover from this failure which Apple probably viewed very favorably. Remember that Sonos speakers are compatible with AirPlay, proof that the hatchet is certainly buried.

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By : Keleops AG