To perpetuate their hegemony, theGAFAMhave a very specific economic strategy: they buy out all their minor competitors. If this positioning has anythingworry regulatory authoritiesantitrust, it is however very practical to advance in a given technology more quickly, by counting on the know-how of another actor.
Theaugmented realityis also one of these rapidly evolving markets, gaining ground every day in particular thanks to startups. But not only: societyPlesseySemiconductors, active since the 2000s, now manufactures screens whose function is precisely to serve AR applications.
iGlass still far away
For the moment, the little that we suppose about the work ofApplein this area concerns potential smart glasses, which hopefully will not experience the same flop as the smartglasses ofGoogle. If the Apple firm is still developing its mount, it will therefore need to find a manufacturer for the panel that will equip it.
But while Cupertino had been in discussions with Plessey for several weeks, it was finallyFacebookwho would have convinced the company to sign, for an amount still unknown and which does not seem to have been concluded. It is an English sub-division which would then take care of the production for the future headset of the Mack Zuckerberg platform, already at the origin of the acquisition of Oculus for two billion in 2014.
We do not know more at the moment, however the innovation that would have caught the eye of the application would call on themicroLED, a variation of which should arrive on the next iPad Proaccording to some rumors. A losing battle for Apple, but the tech giants' war for AR continues.
