When we talk about the results
Apple's quarterly reports, it is not uncommon to mention sales records,
profits and other superlative figures. It's the treatment again
which should be reserved for those presented last night.
Tim Cook had good reason to be satisfied when announcing the
results but also during the conference held afterwards, the figures
sales of the iPhone 6 range reach record highs, while
quarterly profits are unmatched by any company
until then!
Back to theannouncements from last night, sales details,
l’Apple
Watchand only one downside, the iPad,Who
celebrated his 5th birthday yesterday:
Apple thus sold in the quarter ended December 31 by
less than 74.5 million iPhones (compared to 51 million in the last quarter of 2013).
To realize what this represents, you just have to imagine that this
represents 34,000 iPhones sold every hour, every day for the entire
quarter!
This places Apple insecond position among mobile manufacturers in
world, behind Samsung.
At the same time, this quarter, Apple sold itsbillionth
iPhone, for the record, it is an iPhone 6 Plus 64 GB.
Tim Cook said the iPhone 6 was the best-selling model, but
depending on the country, the distribution between iPhone 6 and 6 Plus was unequal, without
unfortunately give more details. Of course, Apple management
remains very confident about future sales, especially since the response to the
demand has only recently been able to balance itself out. Sales could have been good
more important without the stock shortages which punctuated the entire
quarter.
Finally, interesting clarification, the iPhone 6 and 6 Plus are the iPhones which have
attracted the most new customers compared to previous models, Tim Cook
noting in passing that it is the model whichcaused the most tilt
of Android users over the last three years.
The most profitable quarter of any company
All sales generated an absolute record profit of18
billion of dollars. Before this result, they were companies
oil companies that held these records. Ultimately, Apple now has
financial reserves to the tune of 179 billion dollars, increasing compared to
to the 155.2 billionthe end
from the previous quarter
The figures in detail
- Over the quarter, Apple posted aturnover of 74.6
billion of dollars, a profit of 18 billion compared to
57.6 billion last year, with a profit of 13.1
billion.
- The gross margin increased year-on-year to 37.9%.
at 39.9. Without this having been explained by Apple, we can attribute this
progression with the arrival of the iPhone 6 Plus, more expensive than the iPhone
previous ones, as well as the new range of memory capacities, the 32 GB having
been replaced by 64 GB.
- Mac sales are also increasing, with 5.5 million units
sold this year compared to 4.8 million last year. It's a
quarter also record for Mac sales.
- On the other hand, as for the iPad, the drop expected by
analysts were confirmed. It goes from 26 million last year to the quarter
Christmas to 21.4 million this year over the same period. We were talking aboutthis
decline and the reasons, as well as the future of the iPad in this article on its 5
years yesterday
- The App Store shows growth of 41%, while overall
total iTunes sales (books, music, videos, apps) are growing more
measured going from 2.4 billion to 2.6 billion. This confirms the importance of
the app economy, facing a music market, in particular, in decline.
- Tim Cook indicated that 30 car manufacturers would exit
models integrating CarPlay this year
- This year will also be that of Apple Pay payment according to the manager
from Apple. Currently, 3 months after its launch, the payment system by
iPhone accounts for two thirds of contactless transactions in the US. It remains to be wished
(this seems not to have been mentioned) that this system goes beyond US borders
in 2015!
This gives this in graphs:
- Quarterly revenue growth:
- Breakdown of sales by product range:
The next crucial step for Apple, which as seen on the
diagram above depends more and more on the iPhone in its range
products, will be marked bythe launch of the Apple Watch.
This one isscheduled for April, of
the very mouth of Tim Cook. Without further details on the countries concerned
and the precise date of the launch.
i-nfo.fr - Official iPhon.fr app
By : Keleops AG
founder of the site. Computer engineer and Internet specialist where he has held various positions of responsibility, Laurent has been passionate about mobility since the arrival of "PDAs" in the 90s. Journalist for 4 years for the magazine Team Palmtops (Posse Presse) and author of several books on the iPad published by Pearson.
