Apple One has been available since the beginning of November in France. This is a bundle offered by Apple for its services such as Apple Music, Apple Arcade or Apple TV+, among others.
In short, the user, by subscribing to Apple One, can save a few euros compared to subscriptions taken separately for each of the services included in the bundle.
See preciselyour Apple One price guideand the savings that the grouped subscription allows you to achieve. See also our tutorial to find outhow to subscribe to Apple One.
The advantage is therefore clearly financial for the user. For Apple, the goal is obviously to invite more people to use its services. Thus, an Apple Music subscriber might be tempted to subscribe to the bundle offer for a few euros more per month in order to also benefit from Apple TV+ and Apple Arcade.
Few competitors join Apple on this bundling strategy. There is Amazon, which has a certain weight in the services market and which offers with Amazon Prime a whole bunch of advantages at very attractive prices, including access to Amazon Music and Amazon Prime Video.
In any case, it is difficult at this stage to measure the interest in the Apple One offer, especially since certain Apple services are still struggling to convince. I'm especially thinking of Apple TV+ and Apple Arcade.
And it is precisely with the aim of gauging the appeal of this offer to you that we launched a survey on the subject a few days ago.
The question was: “What do you think of Apple One”. Without further ado, here are the results.
Interest remains average
The distribution of votes is quite astonishing. Indeed, throughout the survey, the 3 answers were not really decided. They each remained around 30% of compatible votes. And now that the poll is closed, it's pretty much the same drawing.
© iPhon.fr
In short, around 37% of you consider Apple One very interesting, around 35% consider the offer not interesting and around 29% think that the interest remains average.
According to this survey, the attraction for Apple One would be measured. The offer is apparently considered quite unconvincing so far. The question now is why.
Many reasons
In the comments, you elaborated on your reasons for staying away from Apple One. We note for example that very often, what is included in the bundled offerdoes not seem sufficient to take the plunge.
Therefore, many of you would like more iCloud storage than the 50 GB of the Individual offer and the 200 GB of the Family offer. Others say they are ready to reconsider the Apple One offer as soon as Apple Fitness+ becomes available in France.
Finally, some of you are judging the Apple TV+ and Apple Arcade servicestoo unattractive at the momentto justify the additional cost compared to the Apple Music subscription alone. In addition, Apple TV+ is offered for one year for any purchase of a new iPhone, iPad, iPod touch, Apple TV or Mac, which also does not encourage subscribing to the bundled offer including the streaming offer. of Apple movies and video.
Apple One will therefore gain more weight when Apple Arcade and Apple TV+ gain in quality content. For my part, I really believe in the interest of such a grouped subscription, provided of course that the services offered are attractive. And in fact, the Achilles heel of Apple One for the moment would be Apple Arcade in my opinion. This service is still seriously lacking in assets.
Now let's see how Apple will develop its service offering. We can be sure of one thing at this stage:Apple One has great potential.
Thank you everyone for responding to this survey. While waiting for the launch of our next survey,feel free to take a look at our previous surveys and their results hereand to participate inour other ongoing survey regarding your iPhone 12 Pro Max and iPhone 12 mini purchases.
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By : Keleops AG
Editor-in-chief for iPhon.fr. Pierre is like Indiana Jones, looking for the lost iOS trick. Also a long-time Mac user, Apple devices hold no secrets for him. Contact: pierre[a]iphon.fr.
