While today, the looks
are turned towardsSamsung which must
unveil its Galaxy SIV at night. Phil Schiller, head of
marketing at Apple spoke about Android smartphones in a
interview given to the Wall Street Journal.
The least we can say is that, well in his role, he does not go
logically not with the back of the spoon:
For him, products that run Android are simply
worse than the iPhone, this for several reasons
.
First, Android would be offered more often to customers interested in
andentry level phone.
Furthermore, still according to him, thefragmentationof the competitor
of iOS means that many users use an operating system that
is not up to date.
He adds that in the 4th quarter of 2012four times more users
of Android have turned to the iPhonethan the opposite.
These statements for certain points are confirmed by studies:
the fragmentation of versions, particularly linked to the passage by operators for
the provision of updates, but must nevertheless be
nuanced.
Indeed, the imminent launch of the Samsung Galaxy SIV among others
terminals likeHTC One vu ici
could call for more humility and remember that the iPhone has in front of it
certainly sometimes entry-level terminals, but not only… The
competition is increasingly keen, it uses marketing methods
proven by Apple in the past, works on quantity, variety and quality
of its offer (750 million Android smartphones have been marketed
already) and becomes more and more pressing... To the point of pushing Phil
Schiller to go on the offensive?
And since we are talking about the Android system, we learned yesterday thatAndy
Rubin, the boss of Android for many years is leaving his
functions (at his request) to continuenew adventures at
Google. He will be replaced in this position by Sundar Pichai who takes this
responsibility in addition to its current activities: Chrome and Apps
Google.
i-nfo.fr - Official iPhon.fr app
By : Keleops AG
