Snapchat: AI at the heart of the user experience

The second favorite social network of young people will benefit from many new features. There are several of them that use AI. As a reminder, Snapchat is one of the first to haveintegrated ChatGPTto its app, in the form of a new contact, named MyAI. The little white ghost on a yellow background has just announced other new features that exploit MyAI, but not only that. More basic features, including some that wereawaited for a while,will see the light of day in the application very soon.

Most anticipated

Snapchat will finally add the ability toedit a message, a feature requested by users since… the beginning.

It is good to specify that the modification is only possible5 minutes after sending. The functionality will initially be available only to subscribers, then will be extended to all users.

The other new feature which was rather expected, and which all the other social networks offer, is thereaction to messages via an emoji.

A late implementation when we know that Snapchat is mainly used by younger generations, but it's better late than never!

At the same time, Snapchat is innovating and will also offer“Reactions on the map”. In the article where the app presents these additions, it is specified:

For those who chose to share their location with friends, we're also adding a new way to spark conversations from Snap Map! Send a wave when you pass each other on the morning commute or a heart when you see that a friend has arrived safely at their destination.

AI features

Among thenew possibilities that use AI in Snapchat, we first find“My AI Reminders”.

This is a functionality directly integrated into MyAI, whose objective is to use the ChatBot as an assistant that can remind us of everything. To use it, simply say, for example, “Remind me to go see Grandma on Sunday morning". It's even possible to schedule an event and start a countdown directly in Snapchat.

Artificial intelligence will also integrate Bitmoji, thanks toBitmoji AI Fashion, which allows you to create unique looks with artificial intelligence.

Finally, the last functionality is already available and offers“AI objectives”. We're talking about the lens of a camera here, even if they are actually filters, the term chosen by Snapchat sounds better from a marketing point of view. As proof,“the AI lens of the 90s”is very successful and has already been used for more than40 million times