The iPhone 14s arrived a month ago now: it's time to look at their results with the public. According to an analysis by JP Morgan, following a strong start, orders are already starting to calm down. IfiPhone 14 Plus shipments remain stable, even though we assume that it is the less popular version, this would not always be the case for its big and little brothers.
According to the investment bank, this is notablydemand for iPhone 14 Pro which is less significantonly when launching the devices. With their triple rear photo sensor, these are available from 1,329 euros in mainland France. However, it is much more expensive than their predecessors, sold from 1,159 euros with also 128 GB of internal storage for the basic edition.
Worse than the iPhone 13?
Still according to JP Morgan,iPhone 14 and iPhone 14 Plusare indeed experiencing difficulties if we compare their success with that of the iPhone 13. As a reminder, last year we were entitled to a “classic” iPhone 13 quite equivalent to the iPhone 14 but the “Plus” format did not exist not. Instead, Apple preferred the iPhone 13 mini and its 5.4 inches, an excellent size/performance ratio.
This decline is still very slight; remember that iPhone 14s most likely sell in the amount of several million units each week. But the event is significant enough for the consequences of the price increase to raise questions. On average,a study ofNikkei Asiademonstrated that this situation arises from a 20% increase in production costs for the manufacturer.
The holidays are getting ready
In any case, even if iPhone 14 sales stabilize, thefourth trimesterstarted. With Amazon Prime Day to start, but not only that. Indeed, this period promises to be very prolific for the Apple brand because customers will also be able to take advantage of Black Friday and Christmas week to access more promotions.
The next financial results that Cupertino should announce should then, as every year, exceed those of the previous three quarters. With a record at stake, perhaps close to150 billiondollars of turnover…
