Threads, on track to catch up with Elon Musk and X?

While it was mocked at its launch due to a meteoric rise in users, then a decline which was just as much, the little brother ofInstagrametFacebookcontinues to be enriched with new active profiles.

As these lines are written,TechCrunchreports thatZuckerberg's latest platformwon30 million users during the fourth quarter of 2023.It was the CEO himself who announced these figures. It was during his quarterly interview aimed at communicating his results to the various actors involved in the development ofMeta. This same meeting also revealed thatthe parent company of Threads and Facebook does not plan to open a competitor to the App Store in the European Union.

The application has passed its historical peak

When it was launched,Threadssaw a surge in interest in it, which subsequently fell just as quickly. From now on, this bad phase is history and it seems that the social network has managed to maintain an increasing curve regarding its number of active users. In any case, this is what Mark Zuckerberg announced during his meeting. After declaring thatThreads«grows steadily», he adds:

I will note that Threads now has more people actively using it today than during its initial launch peak. So I think thatThreadsis poised to be a major success.

During the previous quarterly review, the CEO was already praising his new baby, and even confided that he sawThreadsreach one billion users in the coming years. An ambitious forecast, however, because the format of the content available withinThreadsis somewhat different from its other platforms,InstagrametFacebook. The fact thatThreadshas also chosen toopen up to decentralizationcould help it grow further, but to what extent remains to be seen.

Elon Musk is not down with [X]

DespiteElon Musk's recent setbacks on his social network, the competitor ofThreadsis doing well in terms of active users. According to the latest figures,[X]would count more than500 million monthly active users, which is more than double the number of users that the platform had before its acquisition by Elon Musk.