Zuckerberg withdraws, Meta will not launch a competitor to the App Store in the EU

As you probably know, Apple recently unveiled its new App Store policy. This is in order to comply with theDigital Market Act, which is the new regulation that the Apple firm, as well as the very large digital players, must respect in theUnionEuropean.

Thisnew policy implemented by Appleaims tofurther opening its services to competition. This translates in particular to authorizing external payments within the App Store, or even allowing the implementation on iOS of third-party stores competing with the App Store.

If overall Cupertino seems to have made efforts to open up its ecosystem, we realize on closer inspection thatthis is not entirely the case. Despite this, some courageous people are still considering launching a third-party application store competing with the App Store on the old continent. Which, however, is not the case for the boss ofFacebook, raised the subject yesterday during an interview on Meta's recent financial results.

“They made it very difficult”

The Vergereports the following comments from Mark Zuckerberg:

I don't think the situation with Apple is going to change anything for us. Because in my opinion, the way they've set this up, I would be very surprised if any developer chose to go to the other app stores that they've created. They have made the process so complicated and, I think, so contradictory to the intention of the EU regulations, that I find it very difficult for anyone, including us, to take seriously what they are proposing.

Like thebosses ofSpotify,Firefox,Microsoftor evenEpic Games, Mark Zuckerberg thinks that Apple is not playing the game of the new regulations from Thierry Breton and his commissioners. European regulators recently declared that they wouldclosely study the new rules put in place by Apple after March 7, which is the date of entry into force ofDMA.

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By : Keleops AG