CBS Mornings, American channel, has just shared an interview with Tim Cook, CEO of Apple. We discover a resilient and particularlyconfidentdespite the crisis, which his company does not seem to be experiencing according to its latest financial results. During the interview, the number one confirmed in particular that he had slowed down the pace of hiring, the information having leaked to the specialized press a few days earlier.
But that's not all, since Cook also took the opportunity to subtly tackle employees who are struggling to return to the office after the advent of teleworking during the period of the coronavirus pandemic. For him, it is thus very clear that “one plus one equals three“, understand: it is by meeting physically that the best ideas emerge. Especially since it would be on Friday that the Cupertino premises would be the emptiest, with the president comparing them to a real “ghost town“.
The burning question of privacy
Another key subject, and not the least: respect for privacy, which Tim Cook has regularly prided himself on considering as a primary issue for his company. At CBS, the former protégé of Steve Jobs is back on track and considers him the “problem of the century“. This, even though we recently learned that Apple is countingmarket your own Adwords-likeintended for publishers offering apps on iOS.
EXCLUSIVE: Apple is launching a new feature today in the U.S. and Canada that allows iPhone 14 users to send emergency texts when there is no cell service or wifi using a satellite.
“We keep asking ourselves, how can we help?”@Tim_Cooktells@nateburleson.pic.twitter.com/dAYZ0a561E
— CBS Mornings (@CBSMornings)November 15, 2022
As an example, Cook chooses that of the functionality ofaccident detection. This, he explains, stores all of your personal data on “your device“. Because it is “your information” and that his data therefore only belongs to you, according to him. We would like to be able to say the same about behavior tracking on the iPhone, then sold to advertisers in the App Store. But to justify itself, Cupertino can always play the anonymization card, a rather valid argument in the end.
Elon Musk and emergency calls
With this, Tim Cook was also able to answer questions about… Twitter. Yes, you know: the social network with hundreds of millions of users just bought by the owner of Tesla and SpaceX,Elon Musk. When the journalist asks him if the platformwill be removed from the App Store, Cook responds that this will not happen as long as the content remains moderate.
Finally, Cook praised the performance of satellite connectivity on iPhone, which he considers very useful in hostile environments as “hiker” affirmed.
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By : Keleops AG
