Tim Cook is quite verbose on his X account to discuss news from the Apple brand or simply to thank his teams as the general manager of Apple did recently before Black Friday. The billionaire also does not hesitate to take part in interviews with the biggest media in the world.In the columns of Wired, Tim Cook spoke about numerous subjectssuch as Apple Intelligence,Apple Vision Proand the Cupertino company's desire to contribute to better consumer health.
Tim Cook satisfied with Apple's first steps in the field of AI
In his long interview with Wired, Tim Cook obviously mentions Apple Intelligence, available for several weeks on iPhone, iPad and Mac in the United States. He begins by confiding that he himself loves Image Playground, which he finds fun, as well as the functionSummarize which allows him to summarize the numerous emails he receives in a day.On the other hand, Tim Cook has no trouble recognizing OpenAI's avant-garde in this area, which is why ChatGPT was integrated into Siri.
«We felt that OpenAI was the pioneer and had a head start. We figured that a portion of our customers would want access to knowledge of the world [which Apple Intelligence doesn't provide], and we wanted to integrate it in an elegant way while respecting people's ability to choose what they want. they want to do it or not“, he says.
Steve Jobs' successor is also delighted that connected health has become a priority for Apple. “It is clear to me that if we look forward and look back and ask ourselves what Apple's greatest contribution has been, it will be in the field of health . We started with something simple, like heart rate monitoring, and then discovered that we could capture heart signals to perform an electrocardiogram and determine the presence of atrial fibrillation. Today we monitor sleep apnea».
Remember that wireless headphonesAirPods Pro 2can act as a hearing aid. A user cancarry out a test to detect possible hearing lossthen use these results to ask the AirPods Pro 2 to compensate for it.
Tim Cook not only talks about Apple's successes, but also its failures, which is precisely what the Apple Vision Pro would be. He does not directly answer the journalist's question about the poor sales of the product, but admits that the mixed reality headset is reserved for a small part of consumers.Those who want to have tomorrow's technology today, as he says. The Apple manager recognizes that the mixed reality glasses from Meta and Snap, necessarily more comfortable than a headset, is an interesting choice.
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By : Keleops AG
