Between the marble columns and palm trees of the Trumpian property of Mar-a-Lago,Tim Cook prepares to renew the thread of a special relationship. The Apple leader continues his balancing act, cultivating his ties withDonald Trumpas the tech industry prepares for a new political era.
The ballet of tech bosses at Mar-a-Lago
Donald Trump's Florida residence is always full. After Mark Zuckerberg at the end of November and Sundar Pichai last Thursday, it's Tim Cook's turn to pass through the golden doors of this ultra-select club. D'after theNew York Times, the two men will meet for dinner.
«Mr. Cook and Mr. Trump are scheduled to dine on the Mar-a-Lago patio later Friday, according to two sources briefed on the upcoming meeting. The two men have enjoyed a warm relationship since Mr. Trump's first term — much warmer than he has with other tech executives.[…]who recently shared a meal with Mr. Trump» indicates theTimes.
A dinner that would contrast withthe coldness displayed by Trumptowards other Silicon Valley executives. Next week, Jeff Bezos will join the list of CEOs to visit Mar-a-Lago, while Elon Musk necessarily maintains close contact with the future president.
As a reminder,the latter was appointed by Trumpto lead a new temporary entity called “Department of Government Effectiveness» (Department of Governmental Efficiency, DOGE), presented as a “Department of Government Effectiveness».
American tech takes out the checkbook
Big tech companies aren't content with diplomatic meetings as Meta and Amazon have each promised$1 million to Trump's inauguration fund. Sam Altman, the boss of OpenAI, also aligned himself with this amount.
Tim Cook seems to be reproducing the method that was successful for him during Trump's first term:cultivate a direct and personal dialogue with the president, while defending Apple's interests. An approach that its counterparts in Silicon Valley are now trying to imitate, awarethe immense challenges of a second Trump termfor their businesses. Everyone wants to attract each otherpresidential good gracesto protect itself against international competition and secure potential (and juicy) government contracts.
- Tim Cook and other tech executives are increasing their meetings with Trump ahead of his return to the White House.
- Tech companies are looking to strengthen their political ties with the future US president.
- These efforts aim to preserve their economic interests and maintain their advantages in a very competitive global context.
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By : Keleops AG
