Video: why is Apple's new USB-C cable so expensive (€149)?

During the presentation of the Studio Display andMac StudioAt the beginning of March, Apple also launched a product intended in particular to connect the two. This is the Thunderbolt 4 Pro cable with a length of 1.8 m, sold for 149 euros in France. This accessory echoes theidentical connector from the previous generation, available after WWDC 2020 at the same price but 20 centimeters longer.

This year, the manufacturer still guarantees data transfer speedup to 40 Gbpsor 10 Gbit/s in USB 3.1 Gen 2. Compatibility with DisplayPort is also available for video streams. But that's not all, since the power of the cable reaches 100 watts which allows it to also act as a charger if necessary. As a reminder, the 14-inch MacBook Pro with M1 Pro chip sometimes comes with a 96-watt power adapter.

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The YouTube channelChargerLab, intrigued by these incredible amounts, therefore decided to dismantlethe Thunderbolt 4 Pro cableto find out what's hidden inside. In particular, there are no less than nineteen different wires, six of which are dedicated to power supply and energy transfer. These are covered withcopper, a material which can cost up to 10 euros/kg in certain cases.

But that's not all, since to obtain effective conductivity Apple has also relied onor(more than 50,000 euros/kg) whileargent(up to 718 euros/kg at the most recent exchange rate) is used in some sheaths. All this without counting aIntel processorand the braided design of the final layer, practical to prevent the cable from getting tangled or damaged too easily.

For what uses?

As you can imagine: priced at almost 150 euros, Apple's Thunderbolt 4 Pro cable is clearly not intended for all audiences. As its name suggests, it is mainly aimed at professionals looking for high-end performance and robust equipment. Here, for example, you can connectup to six devicesin Thunderbolt 3: enough to afford a stunning graphics installation with a Mac Pro or a Mac Studio. Traders, video content creators and other producers will appreciate it.

Moreover, if you are still looking for a USB-C cable but for more common use such as charging an iPhone, it is better to turn to third-party or lower-cost alternatives. Still at Apple,the USB-C charging cable with a length of 1 m to power an iPad thus costs 25 euros each.

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By : Keleops AG