Use soundiPhoneasmeans of
paymentbegins to become arealitywho should
continue todevelopin the months/years to come.
AndStarbucksis not much
established inFrance, on the other hand, to
UNITED STATES, we find them on every street corner.
After experiencing its mobile payment service
«Starbuck Card Mobile" oniPhone
in around fifteen points of saleNew York, the
American channelnow wants to extend it to all
UNITED STATES, or approximately7500points of
sale.
This is the equivalentdigitalof the card
Starbucksthat customers will be able to recharge using
theircredit cardor their account
Paypal.
The user of theapplicationselects the drink he
would like to buy.Starbuck Card Mobilethen generates a
unique barcode on iPhone. This is scanned in
store and debits the customer's account for the price of the chosen coffee.
This account can then be recharged onInternet.
Chuck Davidson, responsible for innovation within the
industryStarbucks Card, explained that the company had
chose to deploy this form of mobile payment after noting that
1 in 5 transactionsis done using the card
Starbucksand that a growing number of customers are using their
smartphonewhile they wait in line.
Knowing that more than half ofconsumersare going
take acaféto connect to networkswi-fi
Starbucks, this reinforced theideathat there was
material to use the device in question directly.
Short presentation video.
i-nfo.fr - Official iPhon.fr app
By : Keleops AG
