Apple wins the prize for product placement on TV and in cinema

In terms of investment
product, you have undoubtedly noticed that Apple is not in
stay.

Indeed, it is not uncommon, in films or series to see the appearance
iPhones or even very easily recognizable computer heads.
In 2011, Apple was present in 40% of films presented at the
box-office. Even stronger, because on the small screen, the products
Apple were mentioned 891 times in the US.

We can then ask ourselveshow much such an exhibition can cost.
The answer is simple: nothing at all:

It was Bloomberg who looked into the issue, noting that between 2009
and 2011 Apple's presence on our screens increased by 45%.

For example, in the last mission impossible, Apple products are
present for more than 8 minutes on screen. Apple didn't pay anything for this though,
the estimated value ofsuch product placement is 23 million
$.

Even if Apple does not pay directly to see its products on screen,
Gavin Polone, producer in Hollywood says thatthe apple firm
is not stingy in distributing its products. This explains
probably that.

source