Apple music streaming: 2 offers, 2 prices… and Taylor Swift?

It is in June that we expect
from Apple the presentation of its music streaming service. If this one already has
much ink has been spilled, he returns once again to the front of the
stage via Bloomberg.

According to them, Apple would have planned two different offers and even a few
artists for whom the company has reserved exclusivity.

So let's see what this could look like:

We already know that Apple would not have succeeded in forcing the houses of
discs to offer a price below those offered by the competition.
Result, and as Spotify, Rdio and others already do,the first
offer should be around $10
. Apple would also have
planned to proposea family offer whose price would be set at around
$15 per month
.

To try to make its offer a little more attractive, the firm
Cupertino would also have decided topropose certain artists in
exclusivity
. Still according to Bloomberg, it could be
Taylor Swift, which recently withdrew its entire catalog from
Spotify, theyFlorence and the Machineand dozens
others…

In an ultra-competitive sector in which all offers are at
same price, Apple will have to succeed in making its offer attractive to make us
proceed to checkout. Time will tell if the Cupertino teams will succeed in
transform the test.

source

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By : Keleops AG