In addition to the products available in the window, Apple also sells items that have already passed through the hands of certain buyers but are refurbished: this is what we call the “reconditioned” market. We know that the firm is also improving day by day in this area, in particular thanks to itsrevaluationrather well put together and calling ona rather unusual robot named Daisy.
The problem with this kind of strategy is that it capitalizes on pieces that some people don't judge.equivalent” in terms of “performance” and “reliability“. This is the entire argument of the prosecution in the new case which pits the Apple brand against American individuals. The latter have in fact grouped themselves intoclass actionin order to take the firm to court.
The facts
Concretely, what the plaintiffs accuse Apple of is having provided reconditioned replacement devices or components to its customers as part of its service.guarantee. And this despite the fact that the company has always been transparent on this subject, if we are to believe its general conditions. Note also that while this is certainly an excellent solution for reducing costs, we can also highlight its interestecologicalnotable.
More precisely, it is the insurance programAppleCare+intended for iPads and iPhones since July 20, 2012 which is targeted here. All those who subscribed to the offer during this period are automatically affected by the procedure, unless they choose to opt out manually. Note, however, that you must reside in the United States to be entitled to the potential compensation that will result.
Messy trial
In recent times, Apple has been able to consolidate itsdefenseby calling on the greatest jurists to combat many of his detractors at the bar. And for good reason, the company is in fact attacked from all sides, when it is notshe who shows a little too much zeal.
To date, it is impossible to know the outcome of the case of reconditioned smartphones and tablets, however. But it is entirely possible that if the outcome is unfavorable for Cupertino, it could give food for thought to other smart guys in other countries.
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By : Keleops AG
