The App Store is getting tougher on developers

Appleregularly changes the conditions of use of its application store for reasons of security, income or even compliance with legislation. This time, a new iteration of the text has just been published, and it is valid for all countries. You can access the full versionat this address.

Among the notable differences with 2019, we will note in particular morerestrictionsregarding the apps accepted during the validation process, an asset to maximize the benefits of in-app purchases and an additional obligation to take into account for identifications.

Details of the new features

To begin with, dating platforms such as Tinder, Madly or Once will now be much more closely monitored. Indeed, Apple considers that there are already too many on theApp Store, and newcomers will need to provide a “unique” and “high quality” experience to be accepted on iOS. This also applies to clairvoyance, which has no scientific basis, or flashlights, which we can do without thanks to the iPhone's LED flash.

Next, notifications can now accommodateadvertisement. An ideal way for businesses to make moneyupselling, but which risks making all privacy defenders scream. We actually know that this process is based on the collection of data to target prospects,what Cupertino publicly opposes.

In addition, everything relating to highly regulated sectors such as air transport, banking, finance or evenhealthis now unable to be submitted by an independent. It is therefore necessary to go through a registered company. Finally, all apps offering to connect with another account (Facebook, Amazon, Twitter, Google, etc.) must from today also offer the possibility of doing so with an iCloud email. All we have to do is wait for the reaction ofEuropefaced with this practice which it could consider anti-competitive.