Apple's application store, the App Store, is known among developers for its lack of flexibility. In a meeting with Apple executives in August 2021, this point particularly animated the debates. Apple had promised to set a newprice list. It was presented today.
In total, there are 700 new prizes in addition to the 200 already existing. It is now possible for a developer to sell their application for only 29 cents. The highest price increases to $10,000. This change is effective from today for applications offering subscriptions. For the others, you will have to wait until spring 2023 according to Apple's statement.
Apple campaigns for “round” prices
In detail, Apple explains that it now allows developers to set their prices with increments of 10 cents between €1 and €10 and 50 cents between €10 and €100. Apple also focuses on round prices. They will be the new normal. According to a spokesperson this will be“especially useful for managing packages and annual plans. »
Applications costing more than $1,000 will have to receive approval from Apple to find a place in the App Store. With this new security Apple seeks to limit the number of scams on its store. With this update of its services, Apple also allows developers to have only one price to return for their applications.
The App Store works with 44 different currencies, but the prices of these currencies vary every day. Developers will now be able to automatically change the price of their applications according to the currency rate of a particular country. Exchange rates will also be taken into account automatically, making it easier for developers.
The App Store: ever-increasing revenues
Apple's application store is today under the yoke of several legal investigations. The European Commission, with strongits victory over USB-C, intends to tackle the question of the App Store monopoly. This goose that lays the golden eggs brings in 75 billion euros for Apple (2021 figure). For comparison, the French national education budget is 59 billion euros for the coming year 2023.
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By : Keleops AG
