Update: financial explanations inside – Everything is increasing… The prices of App Store applications too!

While Apple machines
recent weeks have shown a generalized increase in prices, this is a
sudden and unexpected change that has just struckthe App Store here
sees app prices increase tonight!

So, if you were still paying 0.79 euros a few hours ago for the
cheapest apps, it will cost you from now on0,89
euros. The upper bracket of 1.59 euros increased to
1,79 eurosand so on.

This modification does not affectnot the blinds of all
pays, thus, the prices in pounds did not vary nor the US prices in
dollars but the entire euro zone has changed its tariff schedule. The other two
Countries that saw a change are Mexico and Denmark.

So it is indeed as we thought last night
a modification linked to the evolution of currencies.

Here are some elements that may explain this change:

• The App Store launched in July 2008, prices have not changed since then,
  the 0.79 euros entry fee has not changed in 4 and a half years

• At the same time, it is no mystery to anyone that thedollar is
  appreciated against the euro during this period(currency used by
  Apple for the centralization of its operations). Here is a graph that shows its
  drop in relative value:

• In fact, the value ofone euro in dollars is about 17%
  less strong than 4 and a half years agowhen creating the grid
  application pricing (1.57 dollars for 1 euro in July 2008, 1.3
  dollars for 1 euro in 2012)

• the increase for the euro zone (and two other countries) in the price of
  applications is ultimately 12% on most price levels, lower
  that the variation of the dollar

So of course,pay more, we never like that
especially when it happens suddenly and without warning, but we will remember everything
even though the first to benefit will be the developers who receive 60%
of what we spend in the App Store (70% less taxes).

It should be remembered regarding the "job" of developers that the
applications remain sold at very low prices, as the volume is sometimes
there, but not for everyone far from it and that the updates of the
Apps are free for life and can be used on multiple machines.

If it's any consolation...

In short, one more reason to take advantage ofgood deals on apps that
free passes and that we list you daily in these
articles!

Thanks to Xavier and Gaël, loyal readers for the information

founder of the site. Computer engineer and Internet specialist where he has held various positions of responsibility, Laurent has been passionate about mobility since the arrival of "PDAs" in the 90s. Journalist for 4 years for the magazine Team Palmtops (Posse Presse) and author of several books on the iPad published by Pearson.