Apple punished for invasion of privacy: why the amount of the fine is debated

Apple has just ended a five-year legal battle. The Apple brand has agreed to pay $95 million to settle the matter of “tapping” without user consent. The Cupertino company is accused of having used Siri to listen to users and sell these recordings to advertisers, according to Reuters.

If the 95 million dollars paid by the Apple brand appears to be proof of guilt, Apple assures that this is not the case. This payment is simply a solution found by the Cupertino company to put an end tothis legal battle, without having to go to court.

For those affected, this should translate into a payment of almost $20 per Siri-enabled device. As for the lawyers who handled this class action, they could receive up to $30 million. For its part, Apple will have to spend 9 hours of its annual turnover to repay this fine.

All that for that

5 years after the publication of a report denouncing Apple's eavesdropping and the resale of the data collected, the Apple brand must therefore pay “only” $95 million. An amount that provokes a lot of reaction, given the initial scale of the problem. Because“accidental eavesdropping”of Apple concern millions of people around the world, close to their private lives.

Apple, for its part, has always assured that this data was only used to combat false positives, by carrying out analysis on the reason for the triggering. When an iPhone, HomePod or any Apple device thinks it hears the famous “Hey Siri”, it triggers and records the request. Except that in millions of cases, no one called Apple's voice assistant.

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By : Keleops AG