Apple reportedly considered launching a cloud gaming service

When it comes to video games, Apple is already very present without us being fully aware of it. So, according tothe informationfrom JP Morgan expert Samik Chatterjee, the company accounts for between 23 and 38% of sales in the gaming market.

The Cupertino company apparently had even higher ambitions in the video game industry if we are to believe the article by Mark Gurman, an analyst often very well informed on the Tech giant. In his Power On disapproval letter published this Sunday, he states that the company has considered launching its own cloud gaming service in parallel with Apple Arcade.

A “Netflix of video games” instead of Apple Arcade?

The insider was questioned by an Internet user who wanted to know if Apple planned to imitate the strategies of Microsoft, Sony, Google in this area. He states on this subject:

Microsoft Corp., Nvidia., Google and others have launched gaming services that run from the cloud. This helps support more games and creates a “Netflix for gaming”-like experience. Oddly enough, Apple doesn't allow these rivals to join Apple Arcade on the App Store. The company says this is not because they are competitors, but simply because it does not allow all-you-can-eat cloud gaming services on its devices.

However, he precisely specifies that Apple has considered in the past to launch a device of this type. In detail, he explains that Apple Arcade could have been similar to this “Netflix of video games”. Other rumors have mentioned the possibility of seeing the Apple brand release a console inspired by the Nintendo Switch but they are unfounded according to the experts consulted by9to5Mac.

For your part, would you have enjoyed seeing the creation of a cloud gaming service if Apple had decided to take the plunge?

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By : Keleops AG