Apple undergoes “big internal changes” to improve Siri

Apple is cleaning. This is how we could summarize the internal activity to the company in recent weeks. WithThe arrival of Mike Rockwell at the head of the serviceIn charge of Siri's development, things change. In a report, published earlier this week, Apple Mark Gurman's journalist and specialistmentions several job changes.

If these modifications of the organization chart are never the subject of an external communication in Apple, these developments are important enough to put the chip in the ear. Concretely, Gurman reports that Rockwell has brought back from his department (in charge ofVision Pro) Several lieutenants, to help him in the update of Siri.

Siri will be entitled to an update

As a reminderThe vocal assistant of iPhonehas a delay in the competition. It should be able to integrate artificial intelligence, to offer more precise answers, but this development takes a lot of time, and the release date of a new version of Siri was already postponed at the beginning of 2026.

Among the former developers of the pro vision who have just joined the next "Siri 2.0", there are names likeRanjit Desaii, Olivier Gutcaint, Nate Beggan It Tom Duffy. They joinDavid Winarsky et Stuart BowersWho had already changed office a few weeks ago.

One more change ...

This small team was seen, during the development of the pro vision, as the "close guard" of Rockwell. It is therefore quite logical to see her join her central element in a new project. These workforce movements nevertheless confirm the growing difficulties of Apple in the development of Siri.

This is not the first time that the team in charge of this subject has been replaced, and although we wanted the best for people currently in place, we are starting to have more and more difficulty imagining a really competitive Siri as the competition is getting ahead.

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