One sentence caught many people's attention at the end of Apple's special "Scary Fast" conference this week. The latter was completely filmedl’iPhone 15 Pro Max.Apple has deliberately not given many details on the other devices used (for stabilization, lights, etc.), but once again demonstrates all the capabilities of the iPhone 15 Pro Max.
A few hours after the release of the conference, a video of “Behind the scenes” was published on Apple's official YouTube channel. You can find it below. In 2 minutes and 16 seconds, the teams behind the production of this conference explained the different techniques and tools used to film this nearly 45-minute performance.
As the people responsible for producing this video, led by Jeff Wozniak, explain,“It's amazing how normal everything seems, nothing is very different. This is very close to what we would have been able to do with traditional cameras. »
On the web, the feedback regarding this Behind The Scenes is more mixed. Several Internet users criticize Apple in particular for having used so many third-party devices for image capture, whether very high-end stabilizers or even teleprompters, monitors and other lenses.
What needed to be demonstrated
Apple has not responded to these criticisms, but it seems logical that a company as large as Apple would not produce "home-style" content. The idea behind this conference filmed on the iPhone is to show that it is possible, however it requires certain equipment and great knowledge to make cinema quality videos.
The iPhone 15 Pro Max is a very good device for filming, especially with its Action Mode which reduces camera movement. Apple did not need it during this conference, but the Apple brand benefits every day from millions of people who film it at arm's length with hands that are not always very stable.
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By : Keleops AG
