Will Apple finally unveil its ChatGPT competitor?

  • Apple would like to implement a new strategy for artificial intelligence
  • We can see here the warning sign of a ChatGPT competitor from Apple
  • It's just a rumor for now.

According to a Taiwanese media reportDigiTimeswhich we regularly cite for its reliability at the top of the basket, Apple is considering reviewing its strategy relating to artificial intelligence. We know that the firm is already very involved in the development of solutions using this technology, for example forautonomous driving of its supposed connected caror for suggestions from the Apple Music platform. But the arrival ofChatGPT, an interface offered by OpenAI which allows everyone to interact with a rather powerful language model, has changed everything.

Indeed, this app has experienced one of the fastest growths in the online services market, even beyond the most popular social networks to date. Moreover, it didn't take more forMicrosoft(via its Bing search engine), Googleand Facebookare getting up to date, proposing their own more or less effective alternatives. And soon, it's Cupertino,leader in the smartphone sectoraccording to numerous studies, who could try to do well in the game.

Another major manufacturer in the loop

A relatively surprising fact; according toDigiTimesit is also Tesla who is considering becoming more involved in research into artificial intelligence for individuals. And this even though its number one, namelyElon Musk, was also seen behind the OpenAI project during its creation. Should we see new internal tensions there? Difficult to believe, but not impossible given the manager's past.

Tim Cook, for his part, has led Apple since 2011 and has also already praised the capabilities of artificial intelligence in several interviews with the press. In December 2021 in particular, we reported that the CEO judged this solution “coeur” of its activities, in the same way as for augmented reality. However, no figures concerning the amount of Apple's investments in this area have been confirmed for the moment. With several billion dollars in reserve, it is however certain that the group has what it takes to democratize the efforts of the competition.

Artificial intelligence is already available on iPhone

For the most impatient, it is still possible to use the voice assistant in the meantimeSirion the iPhone, iPad or Mac, provided you have a sufficiently recent model. This tool is certainly not as powerful as ChatGPT, but at least the functionality is as accessible as possible.

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By : Keleops AG