Apple has just experienced its biggest event of the year, its keynote, on September 9. The opportunity for the American manufacturer to unveil its new iPhone 16, AirPods 4 and Apple Watch Series 10. Viewers were able to follow the event on the Apple brand's YouTube channel, while professionals attended. went directly to Apple Park to experience the event. On the immense campus serving as headquarters for the American manufacturer,a new building, “The Observatory”, has just opened its doors.
Discover The Observatory, the new building at Apple Park
The keynote was not the only significant meeting on September 9 for Apple. Last Monday, the tech giant inaugurated a new structure within Apple Park in Cupertino. It is called “The Observatory”, l’Observatoire in French. The underground building located on the hillside is designedto serve as a presentation venue for Apple products, in addition to the Steve Jobs Theater.
Apple claims to have built The Observatoryin favor of sustainable development and biodiversity.«Like all Apple facilities, it is powered by 100% renewable energy, including on-site solar. From concrete selection to air filtration system to rainwater harvesting, every decision was made with the environment in mind", John De Maio, Apple's global head of real estate design and development, tells Dezeen. The media reveals several exclusive photos of the enclosure.
© Dezeen
© Dezeen
90 trees were cut down for the building to see the light of day, before being replanted in the surrounding area. Apple also wants to make The Observatory a space for contemplation, as evidenced by the large terrace overlooking the landscaping of Apple Park and the mountains beyond. Will the apple brand presentits iPad and Mac M4from The Observatory next October? Response in a few weeks.
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By : Keleops AG
