Apple is due to its objective of achieving carbon neutrality by 2030. «About 75 % of this goal will be achieved by eliminating emissions. The remaining 25 % will come from carbon elimination projects, compensation projects and biodiversity and justice -based projects ”,said Lisa Jackson, Apple vice-president responsible for the environment, policy and social initiatives last September.
This is not only a goal, but also a commitment since the Cupertino firm specifies its consumers when one of its products is carbon neutral. Problem, Apple is in the complainant's viewfinder whoquestion the carbon neutrality ofApple Watch Series 9, Ultra 2 and se 2.
Apple targeted by a complaint for deception on Apple Watch carbon emissions
Reuters reports that Apple is targeted byA complaint filed this Wednesday by customers with the San Jose court in California. Seven consumers question the carbon neutrality of the Apple Watch Series 9, Ultra 2 and Se 2.. They indicate that they would not have bought the products if they knew that this Apple commitment was misleading.
According to the complainants, two projects to compensate Apple carbon emissions did not make it possible to make real reductions in carbon emissions. According to them, the Chyulu Hills project in Kenya is in a protected national park of deforestation since 1983, while the lands of the Guinan project in China were already largely covered with treesBefore Apple took charge in 2015.
«In both cases, carbon reductions would have taken place independently of Apple's involvement or the existence of projects. Since Apple's claims in terms of carbon neutrality are based on the efficiency and legitimacy of these projects, Apple's assertions in terms of carbon neutrality are false and misleading», Can we read in the complaint of the collective action filed by customer lawyers.
Consumers want to obtain compensation andPrevent Apple from designating Apple Watch as neutral carbon products.«We have considerably reduced Apple Watch carbon emissions by more than 75 %, and we invest significantly in natural projects to eliminate hundreds of thousands of tonnes of air carbon"Maintains the American company. The case will be judged by the United States District Court for the North District of California.
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